A property with 40 OTA bookings a month at a $198 average booking and an 18% commission pays about $1,426 a month in fees - roughly $17,107 a year. If just 1 in 4 of those guests booked direct next time, you would keep about $4,277 of it. Run your property's numbers below; everything stays in your browser.
Most OTAs charge 15% to 25% depending on the platform, market and placement boosts. The default booking value of $198 is $110 a night x 1.8 nights.
At these numbers, turning one returning guest in four into a direct booking keeps about $4,277 a year that currently goes to commission. Estimates only; every field is editable and recalculates as you type.
Commission per month = OTA bookings per month x average booking value x commission % / 100. With the defaults - 40 bookings, $198 average booking, 18% commission - that is 40 x $198 x 0.18 = $1,425.60 a month, and the yearly figure multiplies it by 12. The "booked direct" line applies the same commission to one quarter of those bookings, the share you could plausibly win back as repeat guests.
To be fair to the OTAs: they also bring discovery. A first-time guest who found you on a booking site is a customer you might never have met, and the commission is a real customer-acquisition cost. The leak is different - it is the returning guest who liked their stay but books through the OTA again, paying you 18% less each visit. The goal is not to leave the platforms; it is to make sure repeat guests book direct.
That usually comes down to the phone. Guests who want to book direct call, often at night after comparing prices, and if nobody answers they go back to the app that always does. Siya answers your line 24/7 from $19/mo (pricing) and takes booking calls for hotels and motels, so the direct call actually becomes a direct booking.
Also worth running: the missed call revenue calculator, which prices the calls you already get but do not answer.
Most major booking platforms charge 15% to 25% per booking, depending on the site, your market, and whether you pay for visibility boosts or preferred placement. The calculator defaults to 18% as a middle-of-the-road figure; check your latest OTA invoice and enter your real blended rate.
Commission per month = OTA bookings per month x average booking value x commission % / 100. With the defaults, 40 x $198 x 0.18 = $1,425.60 a month, about $17,107 a year. The direct-booking line applies the same commission rate to one quarter of those bookings, a realistic share of repeat guests you could win back.
Often yes, for discovery. A first-time guest who found you on a booking site is a customer you might never have reached, and commission is a legitimate acquisition cost. The expensive part is repeat guests who keep booking through the OTA; the goal of this calculator is to price that repeat leak, not to argue you should leave the platforms.
Make the direct channel as easy as the app: answer the phone around the clock, quote a rate on the first call, and give returning guests a reason to skip the middleman, like a late checkout or a small direct discount within your rate-parity rules. An always-answered phone matters most, since direct bookers often call at night; that is what AskSiya provides from $19/mo.
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